The Connected Insights Imperative
Dive into the current state of the insights function. Bridge the gaps between consumer research and business action. Uncover the implications for business leaders, marketing leaders and insights professionals.
WHAT YOU'LL GET
Consumer voices have never been more accessible
Technology democratizes data collection — and AI accelerates analysis.Â
Yet many organizations remain stuck in fragmented, reactive approaches to operationalizing consumer insights. This report examines how business leaders are bridging these gaps.Â
Zappi surveyed professionals across industries to understand the current state of connectedness for consumer insights.Â
We looked at satisfaction levels, persistent barriers and the role of emerging technologies, including AI.
Most importantly, we introduce Level 4 of the Connected Insights Framework — the “AI-Accelerated" stage, where insights become organizational DNA.
The bottom line: Companies with connected insights report higher satisfaction rates than fragmented organizations.Â
Download the report for more, plus the implications for business leaders, marketing leaders and insights professionals.
Don’t be afraid to ‘make yourself obsolete.’ Do you really want to be doing 40 concept developments a year? No. That can be automated, so leave that and you can spend more time doing the exciting stuff.
