CPG Mega-Trends: 2026 edition
The data, trends & forces reshaping consumer packaged goods
WHAT YOU'LL GET
The CPG playbook is being rewritten
93% of consumers say they are actively changing how they shop for groceries.
75% say they are trading down or delaying purchases.
Only 10% say they buy brand-name products exclusively.
At the same time, health expectations are rising, social commerce is accelerating and AI is beginning to shape product discovery.
The CPG playbook is being rewritten.
Our new report — CPG Mega-Trends: 2026 Edition — brings together consumer research and industry data to explain the trends reshaping the industry and what they mean for brands.
You'll learn:
Why price increases can no longer drive growth
How private label and insurgent brands are reshaping competition
The new rules of discovery across social, retail media and AI
Why AI execution — not experimentation — will separate winners from laggards
If you want a clear, data-backed view of the future of CPG, start here.
The future of CPG starts now
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