Super Bowl LX tailgate: The ads, the impact and what comes next
Catch this discussion with leaders from the NFL and PepsiCo as they talked through the pre-released ads, shared predictions for the Big Game and discussed the impact of the Super Bowl in 2026.
WHAT YOU'LL GET
You don't want to miss this.
Is your favorite part of the Super Bowl the advertising? Then youâre in the right place!Â
This webinar aired the week before the Big Game. Tune in to watch the pre-released Super Bowl ads with Marissa Solis (NFL), Chris Bellinger (PepsiCo) and Nataly Kelly (Zappi). They shared some of their favorite early Super Bowl ads and talked about how theyâve performed with consumers. They also dug into the overall trends theyâre seeing this year and shared their predictions for how sports marketing and brand storytelling will evolve in 2026.
The Super Bowl today is a cultural moment that starts weeks before kickoff and shapes a brand's strategy all year long. Take this time to explore how the Super Bowl fits into the modern marketing playbook.
Featuring
Marissa Solis, SVP, Global Brand and Consumer Marketing, NFL
Chris Bellinger, Chief Creative Officer, PepsiCo Foods
Nataly Kelly, CMO, Zappi
